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What is Digital Marketing ?

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The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. It includes mobile phones (both SMS and MMS) i.e. telemarketing, social media marketing, social media optimization (SMO), display advertising, pay per click (PPC), search engine marketing (SEM), email marketing, content marketing and any other form of digital media.
Digital marketing core objectives are
● Creating a brand identity and positive brand association
● Brand awareness
● Local presence
● Increasing sells
● Website traffic
● Conversions
● Communication and interaction with key audiences
Digital Marketing Modules -
● Introduction to Social Media
● Planning for Developing Goals to achieve success on Social Media Platform
● Facebook Marketing
● Facebook Analytic
● Twitter Marketing
● Google Plus Marketing
● YouTube Marketing
● Email Marketing
● Web Research
● Lead Generation
● Google Analytic
● Digital Marketing Management Tools, for example, Hootsuite.com,IFTTT.com etc.
● And freelancing on various platforms, for example, Upwork.com,Fiverr.com, etc.

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